Workshop Love Difference Products
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| Love Difference products. How and why? |
Four meetings in order to reflect
on the relation between Love Difference and the production world.
Why Love Difference, a network working on the interculturality within the Mediterranean area, has decided to develop products? How can we translate the Love Difference identity in a series of actual objects? Which elements must characterize these products? We have tried to answer through the elaboration of a model suitable to all the stages of a product life: from the design to the production, from the communication to the use, passing through the distribution. A model, a hypothesis of creative strategy in order to help us conceiving products able to carry the values of Love Difference. We have verified on the field the effectiveness of the model thinking up some potential products to be developed: a wine, a fragrance, a recipe book and a travel guide. Cittadellarte-Fondazione Pistoletto Sara Bertagnolio (Love Difference
group Biella - designer), Filippo Fabbrica (Love Difference coordinator),
Daniele Garella (Cittadellarte - Communication Office), Victor A.
Munoz (Unidee - artist in residence), Vita Piccolomini (Cittadellarte
- designer), Armona Pistoletto (Cittadellarte - Production Office
responsible) |
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Sharing / Relation
Improving the world through exchange and relation Network / Association Art / Interdisciplinarity Creative processes for the common good Research / Dialogue Curiosity and penchant for the dialogue with the “other” Interculturality |
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Interactive / Participative
/ Communicative Socially responsible for conceiving, carrying out and being suitable to meet a social need Attractive Gainful to economically support the Love Difference projects |
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